About Us

The Next Generation has been the Stoughton area's favorite place for finding gently-used children's clothing, fashionable clothing for women, and unique toys and gifts since 1986.  Each item we select for our shop is picked for quality and style, offering our customers a unique collection of goods and a one-of-a-kind shopping experience.  Each time you stop in, you'll find new and interesting finds as our inventory changes daily. 

We look forward to your visit!

Children's Clothing

Since 1986, we've been the Stoughton area's favorite place to shop for gently-worn children's clothing.

Women's Clothing

Come see why we're the area's favorite consignment shop to find trendy and fashionable clothing at amazing prices.

Toys & Gifts

We stock our toys and gifts department with unique finds for kids and baby!

Come Visit Us!

161 East Main Street, Stoughton, WI 53589