Santa's Mailbox is Here!

Santa's official mailbox has arrived at The Next Generation, and we couldn’t be more excited! Bring your little ones to share in the magic of sending their holiday wishes straight to the North Pole.

Stop by the shop to pick up one of our charming postcards—perfect for your kids to take home, color, and personalize. Once their masterpiece is complete, bring it back and drop it into Santa's magical mailbox. It’s a fun and festive way to ensure their wishes reach Santa in style!

Create magical moments that your family will cherish—visit us this season and be part of the holiday joy!

Thank You for Voting Us Favorite Consignment Shop & Best Children's Boutique!

We are beyond excited and honored to be named the Madison Area’s Favorite Consignment Shop and Best Children's Boutique in Madison.com's prestigious People’s Choice Awards! This recognition means so much to us and is a testament to the incredible support of our loyal customers. Whether you’re a first-time visitor or a long-time shopper, we can’t wait to share more about who we are and why our customers love shopping with us.

About Us

The Next Generation has been the Stoughton area's favorite place for finding gently-used children's clothing, fashionable clothing for women, and unique toys and gifts since 1986. Each item we select for our shop is picked for quality and style, offering our customers a unique collection of goods and a one-of-a-kind shopping experience. Each time you stop in, you'll find new and interesting finds as our inventory changes daily.