A Store Built for Families

The Next Generation opened its doors in 1986 as a children’s clothing resale shop, built on the idea that families deserve quality clothing at affordable prices. From the very beginning, the focus was on helping kids look great while helping parents stretch their budgets. 

During these first few years, we began to bring in a few new toys and novelties and added them to a small display at the front of this original space.

A Natural Next Step

As the store grew alongside the families it served, The Next Generation expanded into the storefront next door.  The popularity of the toys that occupied a few shelves in the original space proved so popular that we expanded our selection of new toys and gifts to this new space. Kids and parents could browse for birthdays, holidays, or just the little things that make everyday moments fun. Playful surprises and thoughtful keepsakes turned the store into a destination for discovery — or simply for joy. 

Expansion to Women's Clothing

As the store continued to grow, we noticed that many moms were looking for clothing for themselves while shopping for their children. To meet that need, The Next Generation began accepting women’s clothing on consignment, creating a space where the whole family could find quality, affordable clothing. With this addition, children’s clothing moved to the lower level, giving each area room to grow while keeping the store organized and welcoming. 

Helping Families Save More

Our Loyalty Card program was introduced in 2004 to help shoppers save even more on the things they already love. Customers earn rewards on purchases throughout the store — making great prices even better and thanking families for shopping local. Over the years, the program has grown and evolved, becoming even more rewarding — while keeping the same heart it started with. 

Find out more about our Loyalty Card.

Staying Connected

In 2011, The Next Generation joined Facebook with the goal of reaching 250 followers before our 25th Anniversary, aiming to connect more closely with the community. Thanks to that support, the goal was just the beginning. Since then, our number of followers has grown significantly, allowing us to share new arrivals, sales, and everyday moments while strengthening relationships with longtime customers and welcoming new ones. 

Join us on Facebook.

Expanding to Instagram

We launched our Instagram page in 2017, giving the store a more visual way to showcase clothing, toys, and in-store finds. It's become a fun space to highlight fresh inventory, seasonal favorites, and the personality behind the shop.

Connect with us on Instagram.

A Holiday Tradition Begins

In 2021, Santa’s Nice List became a holiday tradition at The Next Generation. This festive window display added a touch of magic to Main Street and quickly became a favorite for families visiting the store during the holiday season.

To add even more holiday magic, a couple years later we introduced Santa’s Magical Mailbox, which appears at the shop each season so kids can mail their wish lists directly to Santa himself.

Celebrating 40 Years

In 2026, The Next Generation celebrates 40 years of serving families in our community. While much has changed since opening in 1986, our commitment to quality, affordability, and thoughtful shopping has remained the same. As we look to the future, we continue to build on the values that shaped our past — supporting families, growing with our community, and doing what we do best.