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ABOUT THE NEXT GENERATION
Since 1986, The Next Generation has been Stoughton’s go-to destination for high-quality, affordable children's resale clothing, stylish women’s consignment, and unique new toys and gifts.
What started as a single storefront on Main Street has grown into a well-loved fixture in historic downtown Stoughton. Over the years, we’ve expanded into the adjoining store front and began offering unique children's toy and gifts. Shortly thereafter, we expanded once again by renovating our lower level so we could relocate and expand our children's clothing selection and added a thoughtfully curated selection of women’s clothing.
OUR MISSION
At The Next Generation, we believe:
✅ Families deserve affordability – Quality clothing at budget-friendly prices for kids and women alike. Kids grow fast, and we’re here to help you keep up without breaking the bank.
✅ Sustainability matters – Shopping resale helps reduce waste and keeps great items in use.
✅ Community comes first – We love being a part of Stoughton and supporting local families.
True to our name, we’ve watched generations of families grow up shopping here. Many who once wore outfits from The Next Generation now return with their own children—continuing the tradition of finding great styles at great prices.
WHAT YOU'LL FIND
👕 Children’s Resale Clothing – Gently worn, high-quality clothes at budget-friendly prices
👗 Women’s Consignment – Trendy, classic, and everyday fashion at a fraction of retail prices
🎁 New Toys & Gifts – Unique finds perfect for birthdays, holidays, or just because—plus complimentary gift wrapping!
Our inventory changes daily, so each visit is a new adventure! Whether you're refreshing your child's wardrobe, treating yourself to a new outfit, or searching for the perfect gift, we’re here to help you find something special.
WHY OUR CUSTOMERS LOVE US:
"I stopped in to pick up a last-minute birthday gift and was so impressed by the variety of toys and books they had. The best part? They wrapped it beautifully- and for free- so I was ready to head straight to the party."
-Katie L.
"I came in to find clothes for my kids and ended up leaving with a beautiful jacket and new jeans for myself! The selection for both kids and adults is fantastic, and I love that I can find something for everyone in the family."
-Anna R.
"As a single mom, I really appreciate how affordable The Next Generation is. I can always find what I need for my kids without breaking the bank. The quality is great, and I love supporting a local business."
-Jessica F.
Gift Cards
Looking for the perfect gift? Our gift cards are a great choice and can be loaded with any amount. Use them on anything in-store—whether it's kids’ clothes, women’s fashion, or new toys, books, and gifts. The possibilities are endless!
Loyalty Card
We offer a Loyalty Card program to reward our shoppers for shopping with us. Earn a stamp for every $10 spent in a single purchase. When your card is full, you can redeem your card for $10 towards your purchase on your next visit!
Come Visit Us!
161 East Main Street, Stoughton, WI 53589
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