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๐–๐ž'๐ฏ๐ž ๐œ๐จ๐ฆ๐ฉ๐ฅ๐ž๐ญ๐ž๐ฅ๐ฒ ๐ซ๐ž๐Ÿ๐ซ๐ž๐ฌ๐ก๐ž๐ ๐จ๐ฎ๐ซ ๐ฐ๐จ๐ฆ๐ž๐ง'๐ฌ ๐œ๐จ๐ง๐ฌ๐ข๐ ๐ง๐ฆ๐ž๐ง๐ญ ๐ซ๐จ๐จ๐ฆ ๐š๐ง๐ ๐ข๐ญ ๐ฅ๐จ๐จ๐ค๐ฌ ๐š๐ฆ๐š๐ณ๐ข๐ง๐ !

Our goal was to create an inviting and inspiring space where you can shop for unique and gently worn pieces at unbeatable prices. We're excited for you to come see our refreshed layout and the brand new look and feel for yourself. Whether you are in the market for something new or simply looking to browse, we know you will find something that appeals to your style and budget.

About Us

The Next Generation has been the Stoughton area's favorite place for finding gently-used children's clothing, fashionable clothing for women, and unique toys and gifts since 1986. Each item we select for our shop is picked for quality and style, offering our customers a unique collection of goods and a one-of-a-kind shopping experience. Each time you stop in, you'll find new and interesting finds as our inventory changes daily.

We look forward to your visit!

Children's Clothing

Since 1986, we've been the Stoughton area's favorite place to shop for gently-worn children's clothing.

Women's Clothing

Come see why we're the area's favorite consignment shop to find trendy and fashionable clothing at amazing prices.

Toys & Gifts

We stock our toys and gifts department with unique finds for kids and baby!

Come Visit Us!

161 East Main Street, Stoughton, WI 53589