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It’s that magical time of year when we celebrate kindness, cheer, and holiday fun at The Next Generation! Add your child’s name to Santa’s Nice List and see it proudly displayed in our storefront window. Each child will also receive a personalized Nice List certificate and a special holiday surprise when they stop down to see their name on the list this holiday season. Make this beloved tradition part of your family’s holiday season!
Thank You for Voting Us Favorite Consignment Shop & Best Children's Boutique!
We are beyond excited and honored to be named the Madison Area’s Favorite Consignment Shop and Best Children's Boutique in Madison.com's prestigious People’s Choice Awards! This recognition means so much to us and is a testament to the incredible support of our loyal customers. Whether you’re a first-time visitor or a long-time shopper, we can’t wait to share more about who we are and why our customers love shopping with us.
About Us
The Next Generation has been the Stoughton area's favorite place for finding gently-used children's clothing, fashionable clothing for women, and unique toys and gifts since 1986. Each item we select for our shop is picked for quality and style, offering our customers a unique collection of goods and a one-of-a-kind shopping experience. Each time you stop in, you'll find new and interesting finds as our inventory changes daily.
Children's Clothing
Since 1986, we've been the Stoughton area's favorite place to shop for gently-worn children's clothing.
Women's Clothing
Come see why we're the area's favorite consignment shop to find trendy and fashionable clothing at amazing prices.
Toys & Gifts
We stock our toys and gifts department with unique finds for kids and baby!
HOURS
Tuesday-Friday: 12-5
Saturday: 10-5
closed Sunday and Monday.
Hours may vary on holidays or due to inclement weather. Please check our Facebook page for updates.
Come Visit Us!
161 East Main Street, Stoughton, WI 53589
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